Posted on Jul 23, 2025 In Uncategorized

Accessibility & UX

by brightonai

Accessibility & UX

Design That Includes Everyone — and Signals Quality to AI

At Brighton AI, we don’t just design for looks — we build experiences that are accessible, usable, and AI-aware. In today’s search landscape, user experience and accessibility are no longer optional. They’re essential for visibility, credibility, and conversions.

Why Accessibility & UX Matter for AI and Search

AI-driven platforms—from Google SGE to Bing Copilot and ChatGPT browsing—now evaluate usability signals alongside content. Poor accessibility or a frustrating user journey can mean:

  • Lower SEO rankings

  • Exclusion from AI summaries

  • Missed opportunities in search and voice interfaces

  • Higher bounce rates and lost trust

We make sure your site is readable by screen readers and summarised effectively by machines.

What We Optimise

🧩 Accessibility

We align with WCAG 2.1 and beyond:

  • Keyboard navigation and logical tab order

  • Alt text on all visual content

  • ARIA roles and semantic HTML

  • Colour contrast checks and adaptable fonts

  • Focus indicators and screen reader testing

We ensure that your website works for users with visual, cognitive, or physical disabilities — and for the tools they use.

🧭 UX (User Experience)

We design experiences that are:

  • Intuitive across all devices

  • Clear in content hierarchy and layout

  • Fast-loading and distraction-free

  • Conversion-focused with meaningful CTAs

  • Structured for skimming, searching, and accessibility tools

AI tools don’t just read your site — they simulate user behaviour. UX signals like engagement, bounce rate, and click-through rate all impact your visibility in AI results.

AI & Accessibility: The Overlap

An accessible website is naturally more AI-readable. Clear code, clean hierarchy, and semantic markup make your content easier for:

  • Google’s algorithms

  • ChatGPT and other LLMs

  • AI screen summarisation tools

  • Voice search engines and smart assistants

We combine human-centred design with AI-aware structure to future-proof your site.

Let’s Make Your Site Easy to Use — for Everyone

We’ll review, refine, and rebuild your site’s experience so it works better for your users and ranks higher in AI search.

♿ Accessibility Audit & Fixes
📱 Mobile UX Improvements
📞 Talk to Brighton’s UX & AI Team

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