Brighton GEO

Brighton GEO is where Generative Engine Optimisation (GEO) meets the UK’s most innovative digital city.

Brighton has long been a hub for search, creativity, and technology — from the world-renowned BrightonSEO conference to its thriving network of agencies and startups. Now, as generative AI transforms how people search, Brighton is once again at the centre of change.

Generative AI engines like Google AI Overviews, ChatGPT, Perplexity, and SearchGPT don’t just list links — they create summaries, recommendations, and answers. Brighton GEO is about helping local businesses, agencies, and global brands adapt to this new search environment.

What is GEO?

Generative Engine Optimisation is the practice of making sure your brand is included, cited, and trusted in AI-generated results.

• Traditional SEO focused on Google’s rankings.

• GEO focuses on visibility inside AI answers.

Why Brighton?

• Home of BrightonSEO, where GEO is already shaping global conversations.

• A digital-first city with agencies, freelancers, and startups ready to adopt new strategies.

• A tourism and e-commerce hub where visibility in AI search directly impacts discovery and sales.

Explore Brighton GEO

Read our in-depth guide:
👉 Brighton GEO – Generative Engine Optimisation and the Future of Search