Posted on Jun 09, 2025 In Uncategorized

AI Website Position Checker

by brightonai

AI Website Position Checker: How to Track Your Ranking in AI Search Results (2025 Guide)

🔍 Introduction: The New Era of AI Search

Search engines are evolving. Traditional SEO rankings still matter, but in 2025, AI search results — like Google’s AI Overviews, Bing’s Copilot, and ChatGPT’s summaries — are redefining how users discover information.

That’s where an AI website position checker becomes essential. It’s no longer enough to check if you’re on page one of Google — you need to check if your site is being quoted, cited, or summarised by AI-powered engines.

⚙️ What Is an AI Website Position Checker?

An AI website position checker is a tool or process that helps you determine:

  • Whether your site is being picked up by AI summaries

  • How your content ranks in AI-generated answers

  • What competitors are being prioritised by AI systems

  • How your schema, structure, and authority impact your AI visibility

âś… Why AI Position Matters

AI platforms don’t just list links. They:

  • Summarise content from multiple sources

  • Quote specific pages that answer questions directly

  • Decide who to trust based on structure, clarity, and authority

If your business isn’t appearing in those results, you’re missing out on zero-click visibility — where users get the answer without ever clicking through search results.

🧪 How to Check Your AI Position (Manually and with Tools)

1. Google AI Overview (SGE) Check

âś… Go to Google and search for a topic you cover.

If a coloured “AI Overview” box appears at the top, that’s part of Google’s AI search results.

  • Is your website quoted, mentioned, or linked?

  • If not, what kind of sites are?

This is your AI position relative to competitors.

2. Bing Copilot Check

Bing Copilot appears in the right-hand AI box or overlay panel.

  • Search a phrase related to your service

  • See which sites are cited, linked, or summarised

This is crucial for B2B, finance, local services, and tech topics — where Bing is pushing AI hard.

3. ChatGPT with Browsing Enabled

If you’re a ChatGPT Plus user:

  • Turn on browsing

  • Ask: “Who offers [your service] in [your location]?”

  • Or “What is the best [type of service or product]?”

See if your site is:

  • Mentioned or linked

  • Summarised or quoted

  • Missing completely

Your AI position here is about authority, helpfulness, and clarity.

4. Use a Dedicated AI Website Position Checker Tool

Tool Purpose
BrightonAI.uk (Beta) Tests if your website is appearing in AI answers and provides schema score
You.com & Perplexity.ai Shows real-time citations for content summaries
Gemini (Google Bard) Asks questions to check which sites are cited
Manual ChatGPT Browsing Test See if your site is used in real-time summaries
Screaming Frog + Schema Validator Ensures your site is crawlable and well-marked up

📉 Common Reasons You’re Not Ranking in AI Search

  1. ❌ Lack of Schema Markup
    AI tools struggle without structured data like FAQ, Article, and Local Business schema.

  2. ❌ Unclear or Thin Content
    If your content doesn’t directly answer questions or is vague, you’ll be skipped.

  3. ❌ No Topical Authority
    One blog post isn’t enough. AI prefers sources that cover a topic deeply.

  4. ❌ Slow or Poorly Structured Pages
    Speed, headings, alt tags, mobile experience — all still matter.

🛠️ How to Improve Your AI Position

  • Add FAQ sections to all key pages

  • Use schema markup (test with Google’s Rich Results Test)

  • Improve page speed and mobile usability

  • Focus on answering one clear question per page

  • Link to trusted external sources

  • Build topic clusters with internal linking between blog posts and services

  • Monitor AI summaries using tools and real-world queries

🧠 Pro Tip: Build an “AI Visibility” Dashboard

Track:

  • Pages cited by AI tools (save screenshots!)

  • Structured data presence and type

  • Which competitors appear in AI boxes

  • Your site’s speed, crawlability, and schema status

You can use tools like:

  • Google Search Console

  • Ahrefs or SEMrush for keyword opportunities

  • BrightonAI.uk or a custom GPT-based test for AI signals

🤔 FAQs: AI Website Position Checker

What’s the difference between AI position and SEO rank?

SEO rank is about traditional link listings.
AI position is about whether you’re quoted, summarised, or linked in AI-generated answers.
They’re different — but both matter.

Do AI engines like ChatGPT use my site content?

Yes, if:

  • Your content is public and crawlable

  • You allow bots in your robots.txt

  • Your content is clear, helpful, and structured

Can I see a full report of where my site appears in AI summaries?

You can build this manually or use emerging tools like:

  • BrightonAI.uk

  • Perplexity.ai citation logs

  • Gemini snapshot reviews

  • GPT prompts like:
    “Summarise this website and say whether it appears in Google AI Overviews”

Do I need to change my SEO strategy?

You need to add AI-focused optimisation — not replace SEO.

Focus more on:

  • Conversational phrasing

  • FAQs and summaries

  • Fast-loading, structured pages

  • Topical relevance

📬 Get a Free AI Position Check

Want help figuring out where your website stands in the AI world?

We offer a free AI Position Report that checks:

  • If you appear in Google AI results

  • Schema strength and coverage

  • Crawlability and page structure

  • Suggestions for improving AI visibility

[Contact us now →]

đź’ˇ Final Thoughts

AI is the new frontier of search.
If your website isn’t showing up in AI-generated answers, you’re invisible to millions of users using tools like ChatGPT, Google SGE, and Bing Copilot.

Use an AI Website Position Checker regularly — and update your content and structure to ensure you’re seen, cited, and summarised in the places that matter.

The future of search is here.
Make sure your website is part of it.

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