Is Your Website Ready for AI? How to Run the Ultimate AI Website Test in 2025

In 2025, being “AI-ready” is no longer optional. With Google’s Search Generative Experience (SGE), Microsoft Copilot, and AI tools like ChatGPT, Gemini, and Grok shaping how users find information online, your website must be built for humans and machines.

But what does “AI-ready” really mean? And how can you test your website to find out if it’s already being picked up by AI engines?

Let’s break it all down in this comprehensive guide.

What Does “AI-Ready” Mean?

To be AI-ready, your website should:

• Use structured data (schema markup) so AI systems can parse and summarise your content.

• Provide authoritative, well-organised content that clearly answers search queries.

• Be technically sound with fast loading times and mobile responsiveness.

• Be featured in emerging AI search results, like:

  • Google’s AI Overviews

  • Bing Copilot

  • ChatGPT (with browsing enabled)

  • Perplexity, You.com, Gemini, and Grok

✅ How to Test if Your Website is AI-Ready

1. Check for Google’s AI Overview (SGE)

Search Google for a topic your site covers.
If the results begin with a coloured box or AI summary, you’re in the SGE area.

• Are you quoted or linked in that summary?

• If not, is your competitor?

This tells you if Google considers your content credible enough for its new AI answers.

2. Test Bing Copilot Integration

Search for the same queries using Bing (on Edge browser).
Look for the AI-generated answer box.

• Is your content referenced, linked, or summarised?

• If not, review competitors who are and look at how they structure their content.

3. Ask ChatGPT with Browsing Enabled

Enable browsing in ChatGPT (Pro account required), and ask questions relevant to your site’s content.

Example:

“What is the best website design agency in Brighton?”
“Who offers AI website audits in the UK?”

• Does ChatGPT mention your site?

• If not, is your content easily crawlable and indexable?

4. Use AI Website Testing Tools

Here are tools to assess your site’s AI readiness:

5. Structured Data Audit

Use Schema.org Validator or Google’s Rich Results Test to:

• Validate your FAQ, HowTo, Product, Article, and Organisation schema.

• Ensure every key page (homepage, services, blog, about) has appropriate structured markup.

This helps AI understand your content format.

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6. Content Analysis for AI Summary Potential

AI systems prefer well-structured, conversational, and clear content.

Ask yourself:

• Is your content scannable with headings, bullets, and short paragraphs?

• Does each page answer specific questions that users or AI might ask?

• Are you linking to trusted external sources and interlinking internally?

Use ChatGPT or Gemini to summarise your page and see what it extracts. If the summary is vague or misses the point, rewrite for clarity.

7. Test “Zero Click” and Voice Search Visibility

Many AI engines now power:

• Voice assistants (Siri, Alexa, Google Assistant)

• Zero-click answers in search engines

Make sure your content is optimised for:

• Featured snippets

• Conversational Q&A

• Local SEO (for location-based services)

💡 Bonus: Create AI-Specific Pages

Want to supercharge your AI visibility?

Add specific landing pages like:

• “Is My Website AI-Ready?”

• “Brighton Web Design for AI Search”

• “Get Found by Google AI Overview”

These keyword-rich pages will help you dominate long-tail AI-related queries.

🚀 How to Optimise Your Site to Get Picked Up by AI

• ✅ Add schema for all key pages

• ✅ Write answers to key questions (think FAQ-rich content)

• ✅ Use internal linking to connect topics clearly

• ✅ Include external trusted references

• ✅ Ensure lightning-fast page speed (use GTmetrix & Google Lighthouse)

• ✅ Have a strong About page showing who you are (Google’s E-E-A-T)

🔍 FAQs About AI Website Testing

How do I know if ChatGPT is pulling from my website?

Enable browsing in ChatGPT, ask a question you answer on your site, and check for links or paraphrased content. If it’s not mentioning your brand, your content may be unclear, unstructured, or not indexed.

Does Google penalise AI-generated content?

No — if it’s helpful, original, and clear. Google rewards useful content, regardless of how it was made. But thin, spammy, or copied AI content can be penalised.

Is schema markup essential for AI search?

Absolutely. Schema helps AI identify the type of content (FAQ, Product, Person, Event), and lets it show rich results or use your data in summaries.

What AI platforms should I test for in 2025?

• Google Search / SGE

• Bing Copilot

• ChatGPT + Browsing

• Gemini

• Perplexity.ai

• You.com

• Meta AI (coming soon)

• Amazon Rufus

• Elon Musk’s xAI / Grok

How often should I test my website’s AI readiness?

Every 3–6 months. AI platforms are evolving rapidly. What worked in January may not work by summer.

📬 Want an AI Website Audit?

If you’re not sure where to start, we offer a FREE AI-Readiness Scan. We’ll review your structure, speed, schema, and visibility — and show you exactly what to fix to get picked up by the latest AI engines.

Final Thoughts

The rise of AI in search is the biggest SEO shift in over a decade.
Don’t get left behind. Run your AI-readiness test, fix the gaps, and future-proof your website for the next wave of digital discovery.