Posted on Oct 28, 2025 In Uncategorized

Brighton AI Marketing: The 2025 Field Manual for Brands in Brighton & Hove

by brightonai

 

Brighton AI Marketing: The 2025 Field Manual for Brands in Brighton & Hove

TL;DR: AI marketing isn’t a tool—it’s a system. Brighton brands win by combining entity-clean data, task-shaped content, GEO, and automated creative testing across assistants (ChatGPT/Perplexity/Copilot), Google (AI Overviews, YouTube, Maps), and paid social. This manual gives you the playbooks, prompts, measurement plan, and governance to scale without bloat.

Why Brighton? Why Now?

Brighton’s ecosystem (agencies, clinics, cafés, charities, education, boutique e-com) is dense. Competing on “more posts” is noise. Competing with AI-structured, evidence-backed, localised marketing is leverage. Add GEO to make your content citable by assistants and actionable by humans.

The Brighton AI Marketing Stack (6 pillars)

  1. Entity & Data Spine

    • One canonical truth: legal/trading name, NAP, authors, areas served, socials, directories, GBP.

    • Tracking: GA4 (with server-side GTM if possible), Consent Mode, CRM events (Lead, MQL, SQL, Purchase, LTV), UTM standards.

  2. Task-Shaped Content & Offers

    • Pages built around jobs (steps, price ranges, eligibility, FAQs).

    • Clear offer ladder (Lead magnet → Low-friction try → Core offer → Retainer/LTV).

  3. GEO & AI Visibility

    • Schema: Organization/LocalBusiness sitewide; Service, FAQPage, HowTo, Product/Offer per page.

    • FAQs (60–120 words), author pages, last-updated dates, review signals.

  4. Creative Engine

    • AI-assisted ideation → human edit → structured testing.

    • Formats: hook-led short video, carousels, atomic Q&As, comparison tables, reels with chapters.

  5. Amplification

    • GBP posts + Q&A, YouTube chapters, email sequences, paid social (Meta/TikTok/LinkedIn), and assistant-friendly snippets.

  6. Measurement & Learning

    • North-stars by model (Acquisition, Activation, Revenue, Retention, Referral).

    • Weekly experiment cadence; annotate deploys.

ICP Map (Brighton examples)

Segment Pain Promise Proof to show
Clinics/health Cancellations, trust concerns Transparent pricing + aftercare steps Named clinicians, outcomes, reviews
Hospitality Walk-ins/weekend fill “Open now”, menus, events Photos, hours, event schema
Agencies/Consultancies Lead quality Task pages + case metrics Named authors, client logos, numbers
Charities/Education Info clarity, sign-ups Accessible, factual, local reach Policies, results, partners
E-com boutiques CAC vs LTV UGC, bundles, subscriptions Reviews, return policy, social proof

Offer Ladder (template)

  • Lead Magnet: “Brighton AI-Readiness Checklist (PDF)”

  • Try / Tripwire: £49 micro-audit or “homepage GEO tune-up”

  • Core Offer: 30-day GEO Sprint (from £1,500–£3,500)

  • Expansion: 90-day AI Visibility Growth, UGC studio pack, video transcripts + chapters

  • Retention: Quarterly optimisation + review cadence management

Messaging Matrix (swipe)

Problem > Outcome > Proof > Action

  • “Your pages read like essays. AI needs answers. We refactor into task pages with schema and proof—31% more form starts last quarter. Book a 20-min consult.”

Risk > Reassurance > Specificity > Next step

  • “Worried AI Overviews will steal clicks? Selected brands still win—especially decision pages. We’ll ship FAQs, author bios, and price bands in 30 days. See the plan.”

Creative: Hooks & Scripts

10 Hooks for Brighton short-form video (Reels/TikTok/Shorts)

  1. “Brighton, your SEO isn’t dead—it’s underdressed for AI.”

  2. “If a model can’t parse you, it won’t pick you.”

  3. “One page, one job—here’s the task page we ship in 5 blocks.”

  4. “GBP Q&A is the cheat code nobody fills.”

  5. “Stop saying ‘contact us’. Say ‘get X in 7 days’.”

  6. “Three schema types that moved the needle this month.”

  7. “Proof beats adjectives—show the metric.”

  8. “This is how we wrote 8 FAQs in 20 mins that got cited.”

  9. “Brighton cafés: your ‘open now’ is invisible. Fix it.”

  10. “Your images are heavy and vague. Compress + caption = selection.”

30-sec Script (Clinic example)
Hook: “Anxious patients don’t read essays; they search for aftercare.”
Body: 3 steps; add price band; show clinician’s name/date; mark up FAQPage.
CTA: “DM ‘CHECK’ for our clinic FAQ template.”

Prompt Recipes (copy, then human-edit)

Ad Copy (Meta/LinkedIn)

“Act as a Brighton performance copywriter. Write 5 ad variants for a 30-day GEO Sprint aimed at {ICP}. Include one clear benefit, one proof, and one next step. 90–120 characters. Tone: confident, practical, UK spelling.”

FAQ Generation

“From these support emails and sales calls, list the top 20 questions customers ask about {service}. Answer each in 60–120 words with a single recommendation and Brighton context. Output as Q/A pairs for FAQPage schema.”

Video Chapters

“Generate timestamped chapters for this transcript. Each chapter title must answer a searchable question in 4–7 words.”

Content Flywheel (Brighton cadence)

  1. Anchor: Task page (steps, price band, evidence, FAQs, schema).

  2. Satellites: 8–12 atomic Q&As → /faqs/ hub + internal embeds.

  3. Short-form: 3 reels from page (hook + step + CTA).

  4. Email: single-problem tip with 1 proof, 1 CTA.

  5. GBP: post + Q&A seed; add photo weekly.

  6. YouTube: 3-min explainer + chapters; transcript added.

  7. Repurpose: carousel (comparison or checklist), LinkedIn post.

90-Day AI Marketing Plan (week-by-week)

Weeks 1–2: Data & Spine

  • GA4 audit, server-side GTM optional, consent mode.

  • Entity Spine doc; sitewide schema (Org/LocalBusiness) fixed.

  • CRM events mapped; UTM taxonomy agreed.

Weeks 3–4: Offers & Task Pages

  • Offer ladder live; 2–3 task pages published with evidence + FAQs.

  • FAQ hub launched; author bios + last-updated added.

Weeks 5–6: Creative Engine

  • 12 reels shot (4/week); carousel variants; GBP/Q&A cadence.

  • YouTube transcripts + chapters shipped.

Weeks 7–8: Amplification

  • Paid testing (hooks x audiences x formats).

  • Remarketing to FAQ visitors with “try” offer.

Weeks 9–10: GEO Deepening

  • Add HowTo pages; comparison tables; local guides.

  • Review cadence implemented; reply templates.

Weeks 11–12: Prove & Scale

  • KPI review; cut losers; double winners.

  • Plan Q2 features (calculator, eligibility checker, data page).

KPIs & Scorecard

  • Acquisition: AI-adjacent entrances (FAQ/task); GBP actions (calls, directions, site).

  • Activation: Task completion rate (download, enquiry, booking click).

  • Revenue: CAC, MER/ROAS by offer; assisted conversions.

  • Retention: 30/60/90-day LTV; repeat purchase rate.

  • Visibility: Valid schema coverage; author page visits; citation pickups (where visible).

  • Performance: LCP < 2.5s; INP < 200ms; CLS < 0.1 on priority pages.

Local Playbooks (Brighton flavours)

Hospitality (cafés, restaurants, venues)

  • Menus + events marked up; “Open now” correctness; weekly photos.

  • 5 GBP Q&As (bookings, allergens, spaces, kids, access).

  • Reels: chef tips, behind-the-scenes, daily specials with on-screen prices.

Clinics/Wellness

  • Eligibility + aftercare FAQs; price bands; named clinician bios.

  • Accessibility statement; consent + policies visible.

  • Reels: “before/after expectations”, “what recovery feels like day 1–7”.

Agencies/Consultancies

  • Comparison tables (DIY vs agency vs freelancer).

  • Case metrics; author thought-leadership; checklists.

  • LinkedIn carousel series + YouTube chapters.

Charities/Education

  • Plain-language task pages (apply, volunteer, donate).

  • Safeguarding/policies; structured event listings; accessibility.

  • Reels: impact stories, event recaps, “how to get help”.

Email Frameworks (steal these)

Welcome (3-part)

  1. Problem→Outcome (link to task page)

  2. 1-page checklist + proof (review or metric)

  3. Invitation to try / book mini-audit

Re-engagers

  • “Still deciding?” 3 FAQs answered in 150 words, one CTA.

  • “What changed since you last looked?” (last-updated changes + one new proof)

Post-purchase

  • Setup tips, timeline, what to expect, how to send assets, who to contact.

Governance (boring; wins trust)

  • Editorial Policy: what gets updated, how sources are cited.

  • Author Policy: bios, photos, credentials, scope limits.

  • Review Policy: who you ask, when, how handled.

  • Accessibility Statement: real fixes + contact route.

  • Data & Consent: Cookie policy, Consent Mode v2, DSAR links.

Accessibility & Performance Quick Wins

  • Headings logical (H1→H2…), alt = what the image shows, not keywords.

  • Button text = action outcome (“Get the checklist”).

  • Reduce layout shift: set width/height on media; pre-load hero font.

  • Image width max 1600px; serve WebP/AVIF; lazy-load below the fold.

8-Week Content Calendar (example)

Week 1: Task page + 4 FAQs + 2 reels + GBP post + YouTube 3-min
Week 2: Carousel + 4 FAQs + 2 reels + Email #1
Week 3: Task page #2 + 4 FAQs + 2 reels + GBP Q&A seed
Week 4: Comparison table + 4 FAQs + Email #2 + YouTube
Week 5: Local guide + 4 FAQs + 2 reels + Review cadence starts
Week 6: Case snapshot + 4 FAQs + 2 reels + GBP post
Week 7: HowTo page + 4 FAQs + 2 reels + Email #3
Week 8: Calculator idea + 4 FAQs + 2 reels + YouTube + “What changed” blog

On-Page FAQ (add to the post)

What is AI marketing (in practice)?
Packaging expertise into answers that models can cite and humans can act on—structured, sourced, fast, and local.

Do I still need SEO?
Yes. GEO extends SEO. You still need crawlability, IA, speed; you also need evidence + schema + authors.

How fast can I see results?
Early movement in 30–45 days (FAQ entrances, GBP actions, better CWV). Stronger compounding over 90 days.

What’s the quickest Brighton-specific win?
Fix GBP (categories, services, Q&A); publish 10 Brighton FAQs with FAQPage schema; add author bios + last-updated dates.

Which schema should I start with?
Organization/LocalBusiness sitewide; then Service, FAQPage, HowTo. Keep it clean—avoid duplicates.

What should I measure?
AI-adjacent entrances, FAQ → task conversions, GBP actions, assisted conversions, CWV, author page visits.

We’re on WordPress. Can we avoid plugin bloat?
Yes—custom blocks (FAQ/Steps/Evidence) and a single JSON-LD injector per template.

Do reviews matter for AI selection?
Yes—recency, velocity, content. Reply with context; surface excerpts on task pages.

How do we handle images?
Use real images, WebP/AVIF, descriptive alt + factual captions. Models read surrounding context.

What if we don’t have case studies yet?
Use “evidence lite”: process clarity, small metrics, before/after scenarios, pilot offers.

CTA

Ready to turn “content” into answers models love and customers trust?
👉 Book a 20-min Brighton AI Marketing consult (link) or email hello@brightonai.uk with subject “AI Marketing Sprint.”

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