People aren’t just “Googling” anymore. They’re asking ChatGPT, Google’s AI Overviews, Perplexity and voice assistants questions like:

  • “Best electrician in Brighton for landlords?”

  • “Who can rebuild my WordPress site and improve enquiries?”

  • “What’s a trusted roof repair company near me?”

  • “Who does PAT testing in Sussex and can handle compliance?”

And here’s the shift: AI tools don’t browse like humans do.
They summarise, recommend, and filter what they think is most reliable.

So the real question isn’t “Do we need AI?”
It’s:

Will your business be the one AI recommends — or the one it skips?

Why this matters (a lot)

Even if your website looks good, AI can still struggle to understand:

  • what you actually do (in plain terms)

  • who you do it for (and where)

  • what makes you credible (proof, reviews, accreditations, case studies)

  • what the next step is (clear calls to action, contact routes, booking)

If that’s fuzzy, AI can’t confidently surface you… and it will default to someone else.

What “AI-ready” looks like in 2026

It’s not just “add some AI” or slap a chatbot on the site.

It’s making sure your site has:
Crystal-clear service pages (built around real customer questions)
Structured data & schema so machines can interpret your business properly
Local relevance signals (Brighton / Hove / Sussex + specific areas you serve)
Trust signals everywhere (testimonials, certifications, memberships, real-world proof)
Fast, mobile-first UX so humans convert once AI sends them your way
Content that reads like answers (not waffle)

That’s what we’re building at Brighton AI

Brighton AI exists to help local businesses become the obvious answer in an AI-first search world.

We help you:

  • understand where you currently stand (and what’s holding you back)

  • fix the stuff that makes AI ignore you

  • strengthen your visibility in AI-driven results

  • turn “traffic” into actual enquiries (because that’s the point)

Want a quick AI visibility scan?

Drop your website URL in the comments (or DM it if you’d rather keep it private) and I’ll send back a short, practical breakdown:

  • what AI can “read” about your business right now

  • the top fixes that will move the needle

  • quick wins vs bigger improvements

  • what to prioritise first

No fluff. Just what matters.

#Brighton #BrightonBusiness #AI #AIVisibility #SEO #Marketing #LocalBusiness #DigitalStrategy #WordPress #SmallBusinessUK

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