People aren’t just “Googling” anymore. They’re asking ChatGPT, Google’s AI Overviews, Perplexity and voice assistants questions like:
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“Best electrician in Brighton for landlords?”
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“Who can rebuild my WordPress site and improve enquiries?”
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“What’s a trusted roof repair company near me?”
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“Who does PAT testing in Sussex and can handle compliance?”
And here’s the shift: AI tools don’t browse like humans do.
They summarise, recommend, and filter what they think is most reliable.
So the real question isn’t “Do we need AI?”
It’s:
Will your business be the one AI recommends — or the one it skips?
Why this matters (a lot)
Even if your website looks good, AI can still struggle to understand:
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what you actually do (in plain terms)
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who you do it for (and where)
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what makes you credible (proof, reviews, accreditations, case studies)
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what the next step is (clear calls to action, contact routes, booking)
If that’s fuzzy, AI can’t confidently surface you… and it will default to someone else.
What “AI-ready” looks like in 2026
It’s not just “add some AI” or slap a chatbot on the site.
It’s making sure your site has:
✅ Crystal-clear service pages (built around real customer questions)
✅ Structured data & schema so machines can interpret your business properly
✅ Local relevance signals (Brighton / Hove / Sussex + specific areas you serve)
✅ Trust signals everywhere (testimonials, certifications, memberships, real-world proof)
✅ Fast, mobile-first UX so humans convert once AI sends them your way
✅ Content that reads like answers (not waffle)
That’s what we’re building at Brighton AI
Brighton AI exists to help local businesses become the obvious answer in an AI-first search world.
We help you:
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understand where you currently stand (and what’s holding you back)
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fix the stuff that makes AI ignore you
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strengthen your visibility in AI-driven results
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turn “traffic” into actual enquiries (because that’s the point)
Want a quick AI visibility scan?
Drop your website URL in the comments (or DM it if you’d rather keep it private) and I’ll send back a short, practical breakdown:
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what AI can “read” about your business right now
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the top fixes that will move the needle
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quick wins vs bigger improvements
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what to prioritise first
No fluff. Just what matters.
#Brighton #BrightonBusiness #AI #AIVisibility #SEO #Marketing #LocalBusiness #DigitalStrategy #WordPress #SmallBusinessUK
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