Posted on Sep 02, 2025 In Uncategorized

Brighton’s AI Overviews Are Here — How to Win With GEO (Generative Engine Optimization)

by brightonai

Brighton’s AI Overviews Are Here — How to Win With GEO (Generative Engine Optimization)

Google, Bing and AI assistants now synthesize answers directly on the results page. This doesn’t kill SEO; it shifts the playing field. The winners are sites that feed machines with clean entities, structured data, evidence, and task-friendly formats. That’s what Generative Engine Optimization (GEO) is all about.

What’s changed and why it matters in Brighton

  • AI Overviews reduce clicks and reward sources that are clear, credible, and machine-parsable.

  • Local nuance wins: assistants favour helpful, location-grounded guidance (e.g., “family steam train in Sussex near Brighton”).

  • Evidence beats opinion: original data, pricing, FAQs, and policies become ranking features.

GEO = Optimizing for machines and people

GEO can be broken down into four layers:

  1. Entity layer: Who you are, where you’re based, what you do.

  2. Format layer: Do you publish in machine-friendly formats like FAQs, how-tos, lists, and tables?

  3. Evidence layer: Can you prove your claims with case studies, stats, reviews, and citations?

  4. Delivery layer: Is your site fast, crawlable, safe, and accessible?

A Brighton-first playbook

  1. Lock in your entities: Create an About/Knowledge page with your Brighton & Hove address, opening hours, company number, and add Organization/LocalBusiness schema.

  2. Publish AI-friendly formats: FAQs, how-tos, comparison tables, and checklists.

  3. Prove trustworthiness: Showcase case studies, collect first-party reviews, and include real author bios.

  4. Fix delivery basics: Core Web Vitals, crawl control, accessibility, clear privacy and safeguarding policies.

Page types that capture AI Overviews

  • “Best X in Brighton” guides

  • Service + FAQ pages

  • Events/What’s On pages with structured data

  • Buying guides with good/better/best breakdowns

Checklist for Brighton websites

  • Entity page with full details

  • Service pages with FAQs and pricing

  • Case studies with results

  • Reviews with structured data

  • Events marked up properly

  • Accessibility and speed tuned for Core Web Vitals

Call to Action: Want help implementing GEO properly? Book an AI Readiness Scan and we’ll ship your structured data and content plan within days.

 

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