EEAT Signals & AI Trust

EEAT Signals & AI Trust

Build Online Authority That AI and Users Recognise

In a world where AI decides what content gets shown, EEAT isn’t optional — it’s the foundation of visibility and trust. At Brighton AI, we specialise in aligning your digital presence with Google’s EEAT guidelines so that both algorithms and real people see you as the expert in your field.

What Are EEAT Signals?

EEAT stands for:

• Experience – Real-world, first-hand knowledge

• Expertise – Proven skill and qualifications

• Authoritativeness – Recognition from others in your field

• Trustworthiness – Transparency, security, and reliability

Originally a Google Search Quality Rater concept, EEAT is now central to how AI-driven search tools evaluate and rank content.

Why EEAT Matters More Than Ever

AI models like Google’s SGE, Bing’s Copilot, and ChatGPT Browsing don’t just scrape websites — they evaluate credibility. Content without EEAT signals may be ignored, excluded from summaries, or deprioritised.

We help you send the right trust signals across every layer of your site and brand presence.

How Brighton AI Optimises Your EEAT

We strengthen your digital authority by:

🧠 Experience

• Highlighting first-hand insights, case studies, testimonials

• Structuring content around real-world problems and solutions

• Tagging and attributing author experience with structured data

🎓 Expertise

• Creating detailed service, “About”, and team pages

• Linking qualifications, credentials, awards, and certifications

• Showcasing niche expertise in blog and knowledge centre content

🏛️ Authoritativeness

• Building backlinks from credible domains (press, .gov, .edu, etc.)

• Optimising your Knowledge Graph and social entity connections

• Securing features in directories, citation sites, and AI indexes

🔒 Trustworthiness

• Ensuring technical security (SSL, privacy policies, secure forms)

• Adding trust badges, verified reviews, and transparent contact info

• Structuring FAQs and policies clearly for both users and crawlers

AI-Ready Trust Infrastructure

We go beyond simple content — we help you become AI-verified:

• EEAT schema markup for authors, organisations, and reviews

• Content structure that supports AI model ingestion

• Alignment across Google Business Profile, LinkedIn, and external signals

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Start Sending the Right Signals

Let’s build a reputation that AI trusts and your customers believe in.

✅ Free EEAT Audit
📢 Author & Brand Entity Setup
📞 Speak With Brighton AI Today