1) GEO Brighton — Generative Engine Optimisation

GEO Brighton: Get Selected by AI, Not Just Searched

Search has splintered. Google’s AI Overviews, ChatGPT, Perplexity, Maps and vertical engines now assemble answers from sources they trust. GEO (Generative Engine Optimisation) makes your site citable, computable and credible so you’re chosen inside those answers. We refactor your content into task-shaped pages, add clean schema, tighten local/entity signals, and ship speed. Result: more appearances across AI surfaces, more qualified clicks, and clearer conversions.

Who this is for

  • Local services in Brighton & Hove who live off enquiries and bookings

  • Charities/education with information-heavy sites that need clarity + trust

  • E-commerce with product/FAQ depth that should surface beyond blue links

  • Agencies/consultancies needing Author/E-E-A-T signals to land citations

What you get in 30 days (deliverables)

  • Entity Spine: a single source of truth for name, NAP, bios, claims, sources

  • 3 Task Pages refactored (steps, pricing ranges, evidence, FAQs)

  • Schema Stack: Organization/LocalBusiness + Service + FAQPage + (HowTo/Product if relevant)

  • FAQ System: 12–20 atomic Q/As marked up for answer engines

  • Speed Pass: image optimisation, clean HTML, CWV fixes on priority URLs

  • Tracking Plan: events for task completion, AI-adjacent referral patterns

Our process

  1. Audit & Map – crawl, cluster intents, define entity consistency

  2. Refactor – turn essays into tasks; add bios, dates, sources

  3. Structure – inject JSON-LD from templates (no duplicates)

  4. Ship Speed – compress, lazy-load, trim scripts, stabilise LCP/CLS

  5. Measure – AI-assisted sessions, FAQ entrances, map actions, conversions

Pricing (guide)

  • GEO Sprint (30 days): from £1,500–£3,500 + VAT

  • GEO Growth (90 days): from £4,500–£9,500 + VAT

  • Custom/enterprise scopes on request.

Proof points

  • 31% lift in enquiry form starts after task-page refactor

  • More “best for…” and “near me” impressions on priority terms

  • AI answer citations for safety/aftercare FAQs (anonymised case studies)

FAQs

Is GEO replacing SEO?
No—GEO extends SEO. You still need crawlable, fast pages. GEO adds evidence + structure + task shape so AI can cite you.

How fast can I see results?
Early movement in 30–45 days (FAQ entrances, map actions, speed). Compounding gains over 90 days.

Do we have to rewrite everything?
Usually not. We refactor key pages and add structured evidence/bios/schema.

Will this help Maps?
Yes. Clean NAP, GBP hygiene, and task pages improve local and AI surfaces together.