Is Your Brighton Business Ready for AI and LLM Search?

Brighton has always been a hub for creativity, innovation, and digital entrepreneurship — but the way people discover local businesses is changing fast.

As large language models (LLMs) like ChatGPT, Claude, Gemini, and Google’s AI Overviews become the gateway to information, your website needs more than keywords and nice design — it needs to be understood, trusted, and surfaced by AI systems.

At Brighton AI, we work with local organisations to make sure they stay visible, credible, and competitive in this new era of digital discovery.

Why This Matters for Brighton-Based Businesses

When people search for products, services, or answers today, they’re often interacting with AI — not just traditional search engines. AI platforms don’t show ten blue links anymore. They show summaries. Recommendations. Curated answers.

That means:

If your business isn’t part of what the AI understands — it’s not seen.
If your website lacks the right structure, trust signals, and content clarity — it’s ignored.
If your competitors are optimising for AI and LLM visibility — you’ll fall behind.

Being in Brighton — a city with thousands of creative agencies, consultants, restaurants, events, and retailers — makes this even more urgent. Visibility is competitive. Attention is limited. AI is the filter.

What LLMs Look For (And Why Most Sites Aren’t Ready)

AI systems like ChatGPT and Gemini aren’t using your meta tags or backlinks in the traditional way. Instead, they’re looking for signals like:

Structured data (schema markup) to understand what your pages are about
EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) to determine credibility
Clear content formatting — headings, summaries, FAQs — to pull into AI summaries
Consistency across platforms, like your Google profile, social links, and third-party citations
Crawlability and technical clarity — no broken links, hidden content, or duplicate noise

Without these, your business may be effectively invisible to AI — even if your SEO seems fine.

What Brighton AI Offers

We’ve developed a unique AI Readiness Audit tailored specifically for Brighton-based businesses.

This includes:

A full LLM visibility analysis — how your site performs when read by AI systems
Structured data recommendations to improve machine comprehension
An EEAT scorecard to assess how your brand builds trust and authority online
Accessibility and UX checks that align with AI ranking factors
A simple action plan you can implement, or we can handle for you

Whether you’re a restaurant in the Lanes, a digital agency in Hove, or a retail brand in the North Laine, your audience is now being influenced by AI — whether you realise it or not.

Don’t Wait to Catch Up

AI search and recommendation platforms aren’t “coming” — they’re here. ChatGPT is being used by millions to find services. Google’s AI Overviews are replacing traditional search results. And Bing, Meta, and Apple are building their own AI discovery ecosystems.

Brighton businesses need to act now to stay visible — especially in such a fast-moving, competitive digital environment.

Let’s Get You AI-Ready

Brighton AI is a local consultancy with a global perspective. We combine deep AI expertise with digital strategy, technical SEO, and a clear understanding of what Brighton businesses need to grow.

Our goal is simple: make sure you’re not just found by people — but also surfaced by machines.

Visit brightonai.uk or contact us today to book an audit or ask about our AI visibility packages.

Posted on Jul 17, 2025 In Brighton AI

Is Your Brighton Business Ready for AI and LLM Search?