Posted on Sep 02, 2025 In Uncategorized

Structured Data That Makes Brighton Sites AI-Ready (Copy-Paste JSON-LD Inside)

by brightonai

Structured Data That Makes Brighton Sites AI-Ready (Copy-Paste JSON-LD Inside)


AI systems rely on knowledge graphs. JSON-LD is the fastest route into those graphs: clear, explicit facts the machine can trust. Below is the minimum viable set for a Brighton SMB.

Organization / Local Business

Use this globally on your About or Contact page.

Service

Each service page should have its own Service schema with offers.

Event

If you run events, mark them up with Event schema (date, time, location, ticket URL).

Product

E-commerce, leasing, or retail sites should mark products with Product schema, offers, and ratings.

FAQPage

Add FAQ schema for real FAQs — not keyword stuffing.

BreadcrumbList & Sitelinks SearchBox

Help search engines and AI systems understand your site hierarchy and enable sitelinks in search.

Common pitfalls to avoid

  • Don’t mix unrelated schema types in one script (keep it per page).

  • Don’t fake reviews or mark up third-party reviews you don’t host.

  • Use correct ISO dates and currencies.

  • Make sure images and logos are HTTPS and stable.

Call to Action: Need your JSON-LD audited and deployed at scale? We can ship a schema map and templates that your editors can maintain.

Post 3

Title: The AI-Ready Website Blueprint for Brighton SMEs (From SEO to GEO)

Text:
AI badges won’t move the needle; clarity does. Your site needs to be understandable by machines without losing the human story. Here’s a practical blueprint for Brighton businesses.

1) Content that answers tasks

  • Service pages: what you do, who it’s for, price ranges, process steps, FAQs, examples.

  • Resource hub: evergreen guides, checklists, comparisons.

  • Case studies with before/after results.

  • Policies: privacy, returns, safeguarding, complaints.

2) Structured data

  • Organization/LocalBusiness site-wide.

  • Service/Product/Event schema on the right pages.

  • FAQ schema for real questions.

  • Breadcrumb schema to show hierarchy.

3) Technical readiness

  • Optimise speed (Core Web Vitals).

  • Crawl control with clean sitemaps.

  • HTTPS and security basics.

  • Accessibility (WCAG 2.2 AA).

  • Descriptive alt text and filenames for images.

4) Trust signals (E-E-A-T)

  • Named authors and bios.

  • Real office/location photos.

  • Independent reviews and press mentions.

  • Up-to-date events and opening hours.

5) Distribution for AI and humans

  • Repurpose guides into short assistant-friendly answers.

  • Publish FAQs drawn from customer emails.

  • Internal linking between high-traffic and AI-target pages.

  • Share summaries on LinkedIn and Brighton community groups.

12-week plan

Weeks 1–2: Audit content, schema, and speed. Draft your entity page.
Weeks 3–4: Publish entity page and service pages with FAQs.
Weeks 5–6: Create guides and case studies.
Weeks 7–8: Mark up events and implement reviews.
Weeks 9–10: Fix accessibility and Core Web Vitals.
Weeks 11–12: Set up dashboards and plan next content.

Call to Action: Book a discovery call. We’ll review your site against this blueprint and propose a fixed-fee AI readiness implementation.

Leave a comment