Google’s long-standing dominance in the search engine arena may soon face competition as OpenAI, bolstered by its partnership with Microsoft, prepares to introduce its own AI-driven search product.
Sources familiar with the matter told Reuters that OpenAI plans to unveil its AI-powered search tool on Monday. This launch aligns closely with Google’s annual I/O conference, which begins on Tuesday and is expected to feature several AI-related announcements.
Despite Google’s stronghold in search, the company has also been integrating AI more deeply into its functions. Google started testing AI-powered search summaries in the US over a year ago and recently extended these trials to selected, signed-in UK users.
The potential entry of OpenAI into the search engine market adds new competition not only for Google but also for other players like Perplexity. Perplexity recently announced a partnership with SoundHound to enhance voice assistants for IoT devices with AI-powered search capabilities.
Supported heavily by Microsoft, OpenAI aims to leverage the intersection of AI and search engine technology to establish its presence. In February 2023, Microsoft integrated OpenAI’s AI capabilities into its Bing search engine and Edge browser, offering these advanced features to paid subscribers and integrating them into its Microsoft Office suite.
OpenAI’s upcoming search product is expected to expand on its flagship tool, ChatGPT. According to Bloomberg, the new feature will allow users to ask ChatGPT questions and receive responses that pull information from the web with proper citations, including references to Wikipedia and various blogs, and may even provide relevant images or diagrams.
If OpenAI successfully launches this new search product, it could mark a significant shift in internet searches—moving from traditional models to more integrated, AI-driven responses that greatly enhance user experience.
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